Sarah Cox (Director)

Sarah Cox is the National Administration Director whose role is to deliver professional and efficient management of all the offices nationally. Sarah assists and coordinates the day-to-day operations of the business.

Since beginning her public practice career in 2002, Sarah has developed a keen understanding of the importance of ensuring efficient internal operations in order to provide a high level of service to our clients. Sarah assisted with setting up the Brisbane and Melbourne operation of the firm, and continually works with our branches to develop and improve our support processes. Sarah also oversees marketing and events activities.

Co-Winner 2024 Excellence in Operations – Count National Conference

Finalist 2023 Excellence in Innovation – Count National Conference

Sarah Cox - Director of WSC Group

Why do you enjoy working in public practice accounting?

I like helping the staff to achieve their goals and grow their careers. As our offices expand, I get excited introducing new talent who bring unique skills and fresh perspectives to the Group.

What do you like to do in your spare time?

Spending time with the kids and going for long walks along Wynnum Esplanade before work.

Sarah's Blogs

ATO Targets Inappropriate Early Access to Superannuation: What SMSF Trustees Need to Know

If you're a self-managed super fund (SMSF) trustee or investor with significant superannuation assets, staying compliant with ATO regulations is essential—especially when it comes to early access to your super.

By Sarah Cox, Director
Created on October 24, 2025
Read More

Why October Management Account Meetings Matter for Your Business

As the first quarter of the financial year wraps up, October presents a golden opportunity for business owners to pause, reflect, and plan. Management account meetings are not just another item on your calendar—they’re a strategic tool to help you stay ahead.

By Sarah Cox, Director
Created on October 14, 2025
Read More

Navigating the Challenges in the Citrus Fruit Industry: How Our Accounting Firm Can Help

As we mark Lemon Juice Day on Thursday, 29 August 2024, it's an opportune moment to peel back the layers of the citrus fruit industry's current landscape in Australia.

By Sarah Cox, Director
Created on August 28, 2024
Read More

Celebrating the Buzz of Business: WSC Group and the Australian Beekeeping Industry

As the world gears up to celebrate National Bee Day on 20 May 2024, it's the perfect time to shine a spotlight on an industry that is as sweet as the product it produces – beekeeping.  In Australia, this industry is not just about producing honey; it's a buzzing business that plays a crucial role in our agriculture and environment.

By Sarah Cox, Director
Created on May 15, 2024
Read More

Small Business Lodgment Penalty Amnesty Get Relief for Late Lodgments

Late lodgments of tax returns and business activity statements (BASs) can lead to hefty penalties and unnecessary stress for small businesses. However, there is good news!

By Sarah Cox, Director
Created on May 23, 2023
Read More

Why you should appoint an ASIC Registered Agent for your company

Question: I want to take out a loan from my business (a company) in order to invest in listed shareIf you're a director of a company in Australia, you might be wondering why you should hire an ASIC Registered Agent.

By Sarah Cox, WSC Group Administration Director
Created on April 4, 2023
Read More

Safeguard Your Finances with Our Audit Shield Service

In the complex landscape of financial compliance, audits and inquiries can pose unexpected challenges for businesses, superannuation funds, and individuals.

By Sarah Cox
Created on September 1, 2013
Read More
Talk to Us - Call 1300 365 125Upcoming EventsNavigating a Business - View eBookWe Want Your FeedbackDownload our Client Portal